Effie Athanassiou

Leading advertising agencies as a Group Creative Director, Effie has been responsible for developing and executing campaigns for major brands, combining creative direction with a strong focus on results and audience engagement. Her background spans brand strategy, digital marketing, content creation and campaign execution, giving her a well-rounded understanding of how to position and promote properties effectively in a competitive market.

Now applying her expertise to real estate, Effie works closely with both the sales and property management teams to elevate the presentation and marketing of every listing. Her approach is considered, detail-focused and tailored, ensuring each property is positioned to attract the right audience and achieve the strongest possible outcome.

Known for her creative thinking, strategic mindset and collaborative approach, Effie plays a key role in strengthening the Elders Lidcombe brand and delivering a more refined, modern marketing experience for clients.